General "green" information

The definition of "green" is constantly changing, as more people become educated and more green industry standards established. As definitions become more specific, in every product case the areas considered are similar and reflect a product’s life cycle – from original concept to final consumer usage. The composition, manufacturing and packaging of a green product, along with its distribution, usage and disposal, each step in that life cycle determines green relevancy and influences consumer behavior.

Through all forms of mass communication, consumers are constantly reminded of the importance of the environment and living a more sustainable lifestyle. This awareness continues to grow, with over 50% of the U.S. population now having strong attitudes toward being eco-friendly.

From a feeling of social responsibility to the welfare of self and family, the motivations for buying green range from self-interest to a broader perspective of humankind. Regardless of motivation some consumers do not always "walk the talk," and are at times selective in their actions. Confusion of product category knowledge, along with personal financial constraints and a lack of familiar brands present themselves as the primary barriers to greater usage of green products. However, these barriers will continue to diminish as competitively priced alternatives emerge, consumers become more educated and the influence from today’s social media continues to gain momentum.

Green is a personal and emotional commitment, where behavior may at times be selective but beliefs are passionate, and relationships are based upon trust and transparency. Ultimately, this growing commitment among the general populace will be rewarded, as consumers become advocates and spread the word.

Sustainability has become a priority for most corporate executives, but few companies have grasped the full potential benefit. The value of adopting green initiatives, extend beyond the aspects of social responsibility and present a competitive opportunity. Internally, opportunities in cost reductions, supplier development and employee engagement will surface. However, it is the external factor, the consumer, which will ultimately reward a company long-term for its efforts through the power of purchase and advocacy.

Labyrinthonline.com supports the purchase of green products and services across the boards. It is only through increased usage that costs will decrease and a life of sustainability will become more financially feasible. Please visit Green Links/Products for more information.

If you are in the desirable position of creating a green product or service, you may be interested in contacting earthsense.com for some valuable strategic marketing information.

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As Secretary of Interior under Presidents Kennedy and Johnson, Stewart Udall helped preserve our pristine Seashores and National Parks. I personally feel honored to have known him and his wonderful family. PBS aired a special entitled "Earth Days" (2 hours) which featured Mr. Udall prominently and credits him with the beginnings of the modern Environmental Movement. It is available on DVD through PBS website. Also, last year Ken Burns aired his PBS series (12 hours): "The National Parks: America's Best Idea," which is also a tribute to the many people who went to great lengths preserving our country's natural sacred spaces.

The Quiet Crisis
and the
Next Generation

Stewart Udall and
his oldest son,
US Senator Tom Udall

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